An item produced in a domestic market can be sold abroad. Storing and processing is mainly done in the supplying firm’s home country. Export can increase the sales volume. When a firm receives canvassed items and exports them, it is called Passive Export.
A distinction has to be drawn between passive and aggressive exporting. A passive exporter awaits orders or comes across them by chance; an aggressive exporter develops marketing strategies which provide a broad and clear picture of what the firm intends to do in the foreign market.
A discussion of different approaches that companies can take in Exporting goods and services. This information is part of the U.S. Commercial Service’s “A Basic Guide to Exporting”.